Why do we do this?

To help the world become a better place, and to help humanity fulfil their potential.

People often ask questions like "What do you do for a living?" or "What is your position?" or "How do you make a living?" These questions may give you sensible answers, but when you start asking why, then you will get the most interesting answers.

- Why do you go to work every day?

- Why is your job so fulfilling?

- Why did you choose this employer?

It is easy to explain what you do. Give it some time, and you will also be able to tell people how you do it. To tell people why you do it makes you think, and it often generates the most interesting conversations.

Why do we run this company?

We run this company to help the world become a better place, and to help humanity to fulfill their potential. This is a bold statement. This is really something to live up to. This is long term and thinking big. This is motivating. 

We truly believe that we can make a difference, and that we can help the world to go forward in the right direction. 

Now you know why we do this.

Now it's easier to figure out how and what to do.